How we helped Abuja restaurants 3x, 5x, 10x and even 20x their sales with food photography.
- Mahmud Ali
- Jul 27, 2023
- 7 min read
Currently Working and have worked with over 20 restaurants in Abuja, we have followed a proven SYSTEM that has helped them boost their sales and better their customer experience at least 3x times.
They started out with investing just 10% to get the results we provide for them. Now they have us on speed-dial when they want to get the same results and will gladly invest 40-50% to get the results we deliver.
Majorly we created a system that solves their major problems: Increasing Appetite Appeal. Which is basically a fancy statement for making their food look good to their customers before they even step foot into the restaurant.
HERE IS WHY OUR CLIENTS COME TO US.
We have been encountered with several problems our clients face since we started, but there are some problems that always stick out. Some are problems our clients know about and some are ones that they don't know about. We solve all of them and get them to their dream goal. As a restaurant business owner you will resonate with some and might not have experienced some.
The big problems:
"Some Customers can't differentiate us from competition"
"Our online presence isn't consistent"
"How can we get ahead of our competitors? Are they doing anything better?"
"Does social media actually work? Or is it just a scam? "
"I have great food, but people don't get to actually see it."
Why our clients make the 10% investment.
Majority of our clients choose to start their engagement with us from a strategic perspective, meaning they weigh every possible outcome and then trust us.
Let me tell you a little story.
Our client before they became our client, contacted us and they wanted to redo a part of their menu. We spoke over the phone and I got to learn that they were scared. Scared that people will actually come and not order the new menu items. I asked them why, their response was "We have done it before but people didn't show up. They hardly knew about that. The worst part is that we even ran ads but we didn't get people to come in and order"
The experience clearly broke them, they were scared to see that happen to them again. So what we did then and what we have been doing till date has proven to work so well with them and other restaurants, even small vendors.
We reviewed the ad they ran and we realised some of the obvious things people don't notice creates friction in their marketing and drive away sales;
Authenticity: Their ad didn't seem like it was what they served. You can get the same images from websites and put them as yours. To me that might be a small scam operation
Food Styling: It is really hard to make food look good, and making it look good is not enough, you have to make your customers want it so so much just by the way it is presented. The ad had nice images that was not their own, even worse, they had no style that was similar in the real world to what they were serving
Social Media Comparison: Creating a very appealing dish is authentic and different, but when it is presented in the same way as others, they found it really hard to stand out.
Stock Photos: As it was a stock image, how sure were they that these images have not been used by others multiple times?
Low Quality Images: After posting the ad, their representation of their various food were taken with mobile phones or non professional food photographers. It became really hard to draw attention to them easily
Standing Out In The Market: Having all the above problems, it became really hard for them to stand out in the saturated market and win the hearts of customers.
A day passed and we gave them this review, they were really shocked and said that we are 100% correct. So the next step forward was them trusting us to not repeat the same mistakes they made. Our team understood the task at hand and went to work. We created a step by step plan, a mood-board and a whole system for them to follow. It was an easy to follow system that will take effect once the images were done. THEY BECAME OUR CLIENT INSTANTLY.
The shoot lasted a day and we edited the images within a week.
What did we do during the shoot?
Authenticity: Well we made sure to not use fake props and use our best cameras and lights to bring out the most authentic dining experience before you get to even enter the space. The food you see is what you will get when you go there.
Food Styling: Even with their creative chefs, we made little corrections to make the food look more appealing to the eye. So we reconfigured some of their styling to make it practically more pleasant
Social Media Comparison: When I tell you everyone noticed the difference, I am not kidding. No one in the space had ever seen their food in that light and it made people talk. Followers followed, influencers wanted to get a piece of the pie, and best of all CUSTOMERS CAME READY TO BUY.
Stock Photos: Clearing the above problems, they never ever wanted to use the images that were not theirs. It was a mistake they have never made again
Low Quality Images: We brought our best weapons to fight against their major problem. Comparing our images you could clearly see the difference. It was not just 3x better but 20x better than what they have been showing their audience.
Standing Out In The Market: Seeing that we solved their problem, they crossed their goal of 10k followers on instagram. That was from 2k followers they had before we helped them. Now isn't that a huge 5x boost.
The story isn't done yet. The tremendous results was no fluke because we got to work three more times on separate projects with them and got similar results with the same client.
So what did we do from there? We made this one of our system and we have successfully applied it to many other restaurants (11 to be precise) and have gotten similar results.
THE BREAKDOWN of the 10%
Now the breakdown to why we call it the power 10%
Let's give you an instance of the previous client. Their average price on their menu as of then for one meal was N6,000. They had 2k followers on their instagram alone, which was their major marketing platform. Their business isn't dying but they wanted to make it better. I mean who doesn't.
At an average they were doing 20 customers per day who will come in and order at least 2 dishes. This made them 2 x N6,000 = N12,000 per head.
Getting 20 Customers per day made them: 20 x N12,000 = N240,000 PER DAY.
So for a month normally, not even regarding the weekends which sell even more, they have 20 days in a month of regular business:
Monthly generated will result to 20 x N240,000 = N4,800,000 on AVERAGE!
The power 10% means: They trust us to take 10% of the monthly revenue and make the income at least 3x. If this doesn't seem like a good deal, then you are probably not the type to want to boost your business.
Please note: This isn't the actual figures but rounded figures AND DOES NOT SHOW OUR RATE CARD. We charge differently for different client to give them the best experience.
10% investment means N480,000 to generate at least 3x customers. 20 customers x 3 = 60 customers.
Doing the same, with the same food, at the same price
Per Day: 60 customers X N12,000 per head = N720,000
This will generate them minimum N14,400,000 per month!!
I call this a steal. So you see why even some of our clients can be willing to spend 40-50% of their revenue to increase their revenue 10x times.
Why 10x and 20x is easy for us and hard for others:
Now there are some limitations to what we can do for you. What we can start with is what we did earlier with our client:
Let's start with building trust between us, what is your number one problem and we can draft up ways to give you a proper solution that will work for you.
Due to the type of demand we get for our service, we have very limited slots available for new clients. We accept 12 bookings per month and only 8 are open to new customers.
The reason is simple:
We provide the best service there is out there to help restaurants get to their goal, faster and easier. So we can only handle a few at a time.
Now. This is what we are offering.
What do we have to offer?
Apart from the huge guarantee to bring in more people to your door, the services we offer are very unique to the industry. Providing various this to our clients gives them a-lot of joy and gives them a soft bed to sleep at night.
Let's do the one thing people do though for old times sake:
Our Food Photography Services help you with:
Food Styling.
Increasing Appetite Appeal to Customers.
Improved Menu Selection.
Visual Storytelling ( Behind the Scenes).
Consistently Showcasing Your Food In The Best Way.
Showcasing Authenticity.
Being unique.
Improving platting
Authentic Social Media Campaign.
All of these are done for every shoot and every image provides these basic results. Each of our Image has the ability to do this for you without you going through any struggle.
wANT to 10x NOW?
For every week, there are only three 3 slots available, each slot is to be filled by Sunday or you have to wait another week for the next available slot.
Want it later?
We will never want to rush you by making you do this, you are investing your hard earned money, but we can be at the back of your mind when you want to do it with us.
WHERE CAN YOU SEE OUR PROVEN FORMULA?
We have had the privilege of working and serving some of the nicest restaurants in Abuja.
Some of these restaurants are:
Kappadochia Abuja
Canes and Lemons
Sketch
Hilton
House 43
Pink Bear
Aura Lounge
Zuma Grill
Bukka Restaurant
Palm Ave
The list goes on...and will continue to go on!
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